Buying toothpaste is hard
How on earth are you supposed to make a decision? And this is just the part of the aisle with colgate....
This is a very good example of a company trying to be everything to everyone and confusing the hell out of their potential customers in the process. No matter what, I was guaranteed to leave feeling like I probably bought a suboptimal toothpaste. There isn't even a chart to help you sort out which one you should buy.
